Brand Image
Traditional Cosmetics, Floral Essences

Florasis, Hua Xizi, an innovative makeup brand born by the Lake Xizi (the West Lake) in Hangzhou. Florasis explores wisdoms in traditional beauty rituals, inherits the philosophy of Chinese aesthetics and adopts modern technologies in creating our cosmetic products, which features nourishment from flower and natural essences, unity of makeup and skincare, promotion of both inner and outer beauty and excellence of craftsmanship.

Brand Vision
Revive Traditional Aesthetics, Build Centurial Enterprise

Florasis will always hold fast to our original aspiration and the qualities of ingenuity, perseverance and dedication to our customers. We are committed to inherit and promote Chinese traditional culture, and to build a centennial international cosmetic brand. Florasis always measures itself by a higher standard to provide top-quality products and services to her customers.


FLORASIS is Extracted from Flora and Sister.


Classic Elegance Balance


Inspired by Southern Chinese Architecture

Six Insistences

Insistence on Tradition and Heritage

Combine Chinese traditional culture with cosmetics and custom with fashion to build elegant and stylish beauty products

Insistence on Genuine R&D

Craftsmanship on formula developing, persistence in product optimizing, and integration of global supply chain resources to cocreate better products.

Insistence on Floral Nourishment

Combination of ancient cosmetic recipes and modern technologies to creates natural and safe makeup products which promotes both inner and outer beauty. 

Insistence on Co-creation with Customers

We recruit product experience officers to explore customers' needs, to have in-depth experiences and evaluations, and to jointly control product quality.

Insistence on Quality Service

We focus on users and improve user experience from different aspects, including logistics, products, services and others.

Insistence on Public Welfare Actions

In the area of disaster relief, poverty alleviation, women support, inheritance of intangible cultural heritage among others, we are taking actions and doing our best to contribute to public welfares. 


Mountains Have Streams As Companion,
Our Cosmetics Have Their Soulmates!


Du Juan (Jennifer Du)
Spokeswoman of Florasis

Li Jiaqi (Austin Li)
Chief Recommendation Officer of Florasis 

Zhou Shen (Charlie Zhou)
Brand Ambassador of Florasis

Teens in Times (TNT)
Brand Ambassador of Florasis

Co-Create Products With Craftsmanship,
Endue Tradition with Fashion


Zhu Jiejing
Youth Dancer
Co-creater of Florasis Dance Drama"Leading Phoenix"

Zhou Chunyi
Master of Miniature Carving,
Co-creator of Florasis Carved Lipstick

Du Jufang
Master of Woodcarving
Co-creator of Florasis embossed makeup plate

Xiang Yonglin
Inheritor of Ancient Lock Repairing Techniques
Co-creator of Florasis Love Lock Lipstick

Li Shining
Inheritor of Miao’s Silver Forging Techniques
Co-creator of Florasis Miao Impression Series

Long Taiyang
Inheritor of Miao’s Silver Forging Techniques
Co-creator of Florasis Miao Impression Series

Yu Lianjun
Inheritor of Chinese Ocarina, the Ocarina Performer in Florasis' Theme Song Florasis Beauty